Optimization

01

SEO

SEO

SEO (Search Engine Optimization) is the practice of optimizing a website’s content and structure to improve its visibility and ranking on search engine results pages (SERPs). It involves both on-page and off-page techniques, such as optimizing keywords, meta tags, and URLs, as well as building high-quality links from external sites.

The goal of SEO is to improve organic traffic to a website and increase the likelihood of the site being found by users searching for relevant keywords or phrases.

02

Advertisements

advertising

Web advertising refers to the promotion of goods or services using various online platforms, such as websites, social media, and mobile apps. It involves various types of advertisements, including banner ads, video ads, pop-up ads, and sponsored content.

Web advertising works by targeting specific audiences based on their interests, behaviors, and demographics. Advertisers can use different tools to track user behavior and create personalized ads that are more likely to convert into sales.

03

Maintenance

web maintenance

Web maintenance refers to the process of regularly updating and maintaining a website to ensure it stays up-to-date, functions properly, is secure and performs well.

This includes activities such as updating content, fixing broken links, updating software including security patches, checking for website and server errors, monitoring website speed and uptime, and ensuring that the website complies with search engine optimization (SEO) best practices.

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